In case you don’t know, I’m Josie (pronounced ‘joe-zee’), the designer and brand educator behind Spade & Anchor Creative. You likely here because we’re connected on social media, you’re a past/present design client, or because you’re a FREEBIE JUNKIE like myself! (Guilty as charged🙋♀️)
Blog
branding stuff ‘n’ stuff
Blog
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new to the entrepreneur game?
6 Thing to Consider if
You’re Just Starting Out
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Where is the intersection between your skillsets and what brings you joy?
➔ The sweet spot is what your initial business offering or signature service should be. Many newbies struggle to start off by mastering and offering just ONE signature service/product. Do one thing, and do it really well!
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How DO you PLAN TO GET PAID…CASH, CHECK, CREDIT CARD, VENMO, PAYPAL?
➔ Often an afterthought, this should be determined before all other brand building blocks are placed! Set up your payment processing accounts ASAP, taking the usual 2.9ish% commission into play.
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DOMAIN NAME REGISTRATION (ie: your URL)
➔ “Wait…this comes before choosing my business’s name?” Yep, if you have the option still. I explain why in greater detail HERE!
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YOUR BRAND ALWAYS STARTS WITH YOUR AUDIENCE
➔ Having a deep understanding of your target market is the only way your brand can thrive and grow! I go into specifics HERE, as well as share my #1 audience “avatar” trick.
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What other brands does your audience buy from?
➔ List out the little nuances that tie all of these companies together. Is it the color scheme of their website and branding, is it the quality of their products or their customer service, is it their in-store experience, or is it some underlying theme behind their ad photography or graphics? Find THREE common denominators and build off of those pilars!
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where do “your people” hang out?
➔ How can you get some organic face-time with your audience in their own space? Is it a Facebook group, a local networking group, an in-person MeetUp group? Meet your audience where they’re already at. Don’t be afraid of some trial and error, and remember they might be on a different platform than you’re used to!
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Access ALL of Spade & Anchor’s FREEBIES below!
Don’t worry, you won’t be added to the mailing list multiple times ;)
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🥇winner: MOST DOWNLOADED FREEBIE!
Prepare your business for logo exploration with this no bullsh*! checklist that walks you through a variety of ‘pre-logo steps’ to ensure you make the most of your precious time. (And potential investments!)
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CRAFT your INSTAGRAM BRAND with intention and purpose!
This micro-course PDF bundle includes a quick launch guide to streamlining your Insta visuals — PLUS fillable worksheets and a bonus ‘posting schedule commitment sheet.’
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5 tips on social media psychology
Subliminal marketing strategies to help you plan your social media feed from a subconscious and engaging perspective!
Immediate download, no email opt-in.
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Instagram reels prep script
Trying to maximize your Instagram reels for success? With the incredible rise of TikTok, and now with Insta reels, marketing is all about short-form video right now! You need a rinse-n-repeat strategy, and luckily, I gotcha covered.
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Quick win tutorial videos to get you towards your branding goals!
seo keyword hack
fake the color ‘eyedropper’ tool in Canva
hidden zoom feature
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Coming up…
9 REASONS TO BUILD YOUR WEBSITE ON SQUARESPACE
EYEDROPPER EXTENSION - IN CANVA
BEST PRACTICES FOR USING ANY CANVA TEMPLATE
LAYERING + OPACITIES IN CANVA
BRAND STYLE GUIDE IN CANVA
FOLDER STRUCTURE BEST PRACTICES - ON COMPUTER + CANVA
FACEBOOK COVER IMAGE BEST PRACTICES
HYPERLINKING TEXT FOR PDF CREATION
THE #1 THING ALL OF YOUR FREEBIES MUST HAVE!
using Loom for your business (service or products!)
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Trainings
‘HomePage that Converts’ Workshop TRAINING + Bonuses!
$39.99
sample home page layout formula
rewatch the video presentation at your own pace
online group course coming fall 2021
That’s it for now.
If you have questions or comments about the materials, you can email me (Josie) directly at hello@spadeandanchor.com 💌
Confused and overwhelmed with how to start an email list for your business? Use these tips to conquer your email campaign with ease and strategy!